Queer Brewing
Company: MOO x Queer Brewing
Role: Design oversight & Project management
Team: 2 designers
Scope: Marketing print collateral
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Queer Brewing is a queer-and trans-owned brewery aiming to increase LGBTQ+ visibility in a traditionally male-dominated beer industry. As a small but rapidly growing brand, they lacked cohesive, high-quality print collateral to support customer engagement at events, festivals, and retail experiences. They needed a suite of marketing materials that reflected their bold personality, amplified their message of inclusion and representation, and helped them connect with audiences across touchpoints.
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I served as the creative and customer-facing lead, overseeing design direction, scope, and execution from kickoff through delivery. I partnered directly with the client to understand their goals, values, and audience, translating those insights into a clear creative brief and guiding the designers toward a cohesive visual approach.
I coordinated cross-functional internal stakeholders to manage timelines, deliverables, and approvals, ensuring the work stayed aligned with both brand intent and real-world use cases. Throughout the process, I provided creative oversight and feedback to designers, helping maintain quality, consistency, and clarity across all assets.
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Elevated the perception of Queer Brewing as a professional, inclusive, and culturally relevant brand — important for growth within both LGBTQ+ and broader craft beer communities.
Featured on the MOO blog with 60% higher engagement than the platform average.
“We gave them our colour schemes, fonts, and graphics, and what we’ve been given in return is just fantastic.”
-Charlotte, Queer Brewing Co-owner
